Apparently even large models make women feel crappy about themselves.
Researchers found that larger women feel better only if no models are used. Medium sized women “actually have lower self-esteem after looking at ads with plus-sized models rather than uber-skinny ones.” Skinny people just want them to use skinny models.
According to the article, the only thing bigger models were helpful for were in weight loss ads. Using bigger women in weight loss ads made women feel fat and want to go on a diet. The article asked “Do ads with bigger models make you feel better or worse about your body?” Here is the link: Link
Do ads with bigger models make you feel worse about your body?