We are at the time of the year where we get to see political commercials. We get to hear about how the other candidate has no vision for the future. We get to hear about how the other candidate didn’t vote in favor of the latest tax cut. We get to hear about something they did 25 years ago.
It is the time of the year where millions are spent by politicians to speak negative about their competition. Everyone will say they hate it. But that doesn’t stop them from doing it.
Does negative campaigning work?